Joico Blonde Life Violet Shampoo is a silver shampoo that has been specially developed for you with light hair. It has a unique formula, which is enriched with violet pigments that effectively neutralize golden tones, giving the hair a colder and brighter color. This shampoo has a slightly higher pH value, which makes it easier for the pigments to penetrate into the hair. With this shampoo it has never been easier to get a beautiful, shiny and cold hair straight from the hairdresser.

Joico Blonde Life Violet Shampoo is made with SmartRelease technology. This innovative technology has been developed as a unique and triple liposome containing keratin and arginine, which ensures healthy hair from the inside, while the rosehip oil content works from the outside. It is not visible or felt in the hair, but contributes to 52% fewer breaks. This liposome deposits in the hair during the exposure time and is then continuously released into the hair, making it both stronger and more resistant.


Benefit:
- Silver shampoo
- Recommended for light hair
- Contains violet pigments
- Neutralizes golden tones
- Gives the hair a colder and brighter color
- Slightly elevated pH
- Glossy
- Made with SmartRelease technology
- Makes hair stronger and more resistant


Application:
- Distributed in damp hair
- Massage well
- Let it work for 1-3 minutes
- Then rinse with water
- Repeat if necessary
- The result depends on the color and condition of the hair