Joico Blonde Life Violet Shampoo is a silver shampoo developed especially for you with light or blonde hair. It has a unique formula enriched with violet pigments that effectively neutralize golden tones, giving hair a colder and brighter color. This shampoo has a slightly higher pH, making it easier for the pigments to penetrate the hair. With this shampoo, it has never been easier to get a beautiful, shiny and cold hair straight from the hairdresser.

Joico Blonde Life Violet Shampoo is made with SmartRelease technology. This innovative technology was developed as a unique and triple liposome containing keratin and arginine, which provides healthy hair from the inside, while the content of rosehip oil works from the outside. It is not visible or felt in the hair, but contributes to 52% less breakage. This liposome deposits in the hair during exposure time and is then continuously released into the hair, making it both stronger and more resistant.

Benefit:
- Silver shampoo
- Recommended for light hair
- Contains violet pigments
- Neutralizes golden tones
- Gives the hair a colder and brighter color
- Slightly increased pH
- Shiny
- Made with SmartRelease technology
- Makes hair stronger and more resistant

Application:
- Distribute into damp hair
- Massage well
- Let it work 1-3 minutes
- Then rinse with water
- Repeat if necessary
- The result depends on the color and condition of the hair

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).